Since 2004, Selim Balcisoy has been a Faculty Member at Sabanci University, Istanbul, where he has led and contributed to groundbreaking research in a variety of areas, including behavioral analytics, computational social science, cultural heritage, augmented reality, and visual analytics. In 2006, he founded one of the first data analytics companies, VisioThink, which quickly became a leading player in the industry. As CEO until 2018, he oversaw the development of cutting-edge technologies that helped clients to gain new insights into their data, enabling them to make better decisions and achieve their business goals more effectively. In 2015, he cofounded a research lab on behavioral analytics and visualization together with MIT Media Lab. This lab has fostered strong industry collaboration, enabling us to develop innovative technologies that have helped companies across a range of industries to gain valuable insights into human behavior and social dynamics. He has also advised and acted in the primary investigator role for several international companies, including Ageas Portugal, Tramontina, Turkcell, Akbank, Garanti Bank, Sabancı Holding, SAS, National Insurance Information and Monitoring Center, Aksigorta, Netaş, and SabancıDx.