Damon Centola is the Elihu Katz Professor of Communication, Engineering and Sociology at the University of Pennsylvania where he is Director of the Network Dynamics Group and a Senior Fellow at the Leonard Davis Institute of Health Economics. His research centers on social networks and behavior change. Damon’s work has received numerous awards including the Goodman Prize for Outstanding Contribution to Sociological Methodology in 2011; the James Coleman Award for Outstanding Research in Rationality and Society in 2017; and the Harrison White Award for Outstanding Scholarly Book in 2019. He was a developer of the NetLogo agent based modeling environment, and was awarded a U.S. Patent for inventing a method to promote diffusion in online networks. He is a member of the Sci Foo community and Fellow of the Center for Advanced Study in the Behavioral Sciences at Stanford University. His work has been funded by the National Science Foundation, the Robert Wood Johnson Foundation, Facebook, the National Institutes of Health, the James S. McDonnell Foundation, and the Hewlett Foundation. Popular accounts of Damon’s work have appeared in The New York Times, The Washington Post, The Wall Street Journal, Wired, TIME, The Atlantic, Scientific American and CNN, among other outlets. His speaking and consulting clients include Amazon, Microsoft, Apple, Cigna, the Smithsonian Institution, the American Heart Association, General Motors, the National Academies, the U.S. Army and the NBA. He is a series editor for Princeton University Press, and the author of How Behavior Spreads: The Science of Complex Contagions (Princeton, 2018), and Change: How to Make Big Things Happen (Little Brown, 2021).